SEM (Search Engine Marketing)

Google Ads or paying to appear as a priority on search engines means that your money should be invested
into an established Digital Marketing Agency on the Mornington Peninsula.

Our non-layered business model, led by directors with decades of experience in Advertising & Marketing, ensures that
you get the best value-for-money Search Engine Marketing on the Peninsula… that works!

Google Ads / SEM / Digital Marketing…
…whatever you refer to it as

Carrying the same consumer behaviour theories honed over the years in marketing and advertising, DowntheRoad-Marketing elevates the benchmark when it comes to your business needs when partnering with a Digital Agency on the Mornington Peninsula!

DowntheRoad provides digital marketing services for Melbourne & Peninsula businesses; select Victoria-Wide businesses (including Gippsland, Phillip Island, Geelong, Bendigo, Ballarat & Yarra Valley); and select businesses who want online priority appearances, anywhere in Australia.

How do you know if we are right for you?


If you are looking for the cheapest digital marketing agency on the Mornington Peninsula, we might be it. However, if that is the only criteria that you are basing your selection on, you would not be choosing us for the right reasons!

Long Term Contracts

DowntheRoad-Marketing does not do long-term marketing contracts. Why? We want you to stay because we’re making a positive difference to your business R.O.I. not because the contract that you signed forbids you from walking away earlier.

What else complements your SEM?

Being one-dimensional with your Google Ads limits to clicks v/s quota. That’s where things become costly or, there are extended periods of time that your business marketing is simply inactive. Additional options provide you with alternative circulation when your Google paid presence has reached it’s daily limit.

Do You Value Years of Experience?

Benefit from Input from Award-Winning Executives

Realising the criteria that some business owners ‘research’ when the process for engaging a marketing agency are, we actually shudder: “Getting Quotes”… and usually, looking for the cheapest one!

We’re talking about the Agency that will be responsible for generating more eyeballs on your business. Choose via the same process that you hope that your own new clients would go through:

  • Proven track record. Reviews. Linked-In presence with verfiable referees
  • What does their portfolio look like? Has it got their agency name at the very bottom of their website?…
  • What else do you get:
    – Any advertisements?
    – Any Social Media shout-outs?

If they promise you great exposure, their own exposure should be evident, as well. Can youy see a track record of them promoting their clients on their own Media?

The Correct Process

Choose Experience. Choose Regular Interaction / Meetings with the Agency that your Business Aims to Hire.

When our marketing strategy makes your business so busy you still need to make time for regular reviews and meetings. For us, this is a non-negotiable part of the two-way process that successful marketing requires.

No meetings create complacency. Complacency after a few months creates an underevaluation of what your current marketing circulation is doing for you.

Gone are the days of relying on word-of-mouth only. The cost of living and the cost of running a business will continue to ramp up at higher paces than they ever have before. Growth via your business enquiries and conversions should exceed the pace of business operation expenses… and, believe us when we say that it is better to start late, with the right agency, than to not start at all!

A business achieving growth via successful marketing strategies provides job security for its personel… job security retains staff. Productive staff create profit!


DowntheRoad-Marketing always uses the parallel of Fuel to a Vehicle as a comparison to Circulation for a Website, when it comes to Digital Marketing. If you purchase a new business vehicle yet believe that you will not need an allocated budget for Fuel, you will get nowhere.

Digital Marketing is very similar. Our clients who “don’t need” marketing are the ones who will tell us that “I got nothing from my website… all my business has been from word of mouth!”…

Of course, word-of-mouth will be the only source that you would be relying on, should you have nothing else in a priority (sponsored / paid) spot to capture the numerous clients who are searching for the services that you provide. Priority / paid ads (Google Ads) appear amongst the top of the page search, in your targeted region.

If you do not forecast and budget to circulate your website prominently across the internet, how else is it supposed to be found? Whether your Digital Marketing is Mornington Peninsula focused / Melbourne-Metro focused or Australia-Wide focused, our Digital Marketing Experts have been providing value-for-money options for sole traders, SMEs and larger organisations alike. Be found by those who NEED your services at that point in time. That NEED not only means high likelihood or purchase, but also means that this consumer is not going to spend too long scrolling to the bottom of a search page result let alone results not on the first page!

Not being prominent will definitely save you from needing a Digital Marketing budget; this will also have you miss out on proportionately higher revenue from needful enquiries. Needful enquiries are the hot leads that keep any business running profitably.


Contact DowntheRoad Marketing today for a FREE consultation to discuss all your Creative, Website, Marketing, Promotional & Advertising needs.

Website Design | Photography | Business Video | Social Media Management | Logo Design | Digital Marketing | SEO


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