Run by two very hands-on directors who, combined, have over 40 years’ Advertising Experience and Corporate Advertising Executive Awards behind them, when you choose the Creative & Marketing services of DowntheRoad, you are wisely choosing experience and award-winning expertise.
Everything is geared towards you understanding & planning your marketing. There are many reasons for that but the 2 main ones are:
- If you do not plan your marketing, every need that you will have for your business will be reactive and usually, too late
- If you do not plan your marketing, all your requests to us will be “URGENT” – urgent requests through no planning puts stress and unfair pressure on others and does not promote a healthy working interaction for anyone involved. MARKETING STRATEGIES SHOULD BE PLANNED, A FEW WEEKS AHEAD OF REQUIRED ONLINE DELIVERY DATE. This gets a better presentation and a better outcome, in many ways.
Because we monitor & analyse the business performance of the marketing clients who are on an ongoing, strategic plan with us, every move is based on facts; not guesses.
Everything that You Need!
SEO: Check. SEM: Check! Annual Online Directory: Check! On-Tap Consultancy: Check! Web Design Services: Check! Graphic Design Services: Check! Photography: Check! Videography: Check!
Stop. Have a think about how fast technology has evolved. This is the advantage that those who operated a business before and through 2005 have. We understand which new technology we now have and do not take for granted, how far we’ve come. If you’re in business and your website is not mobile responsive, you have a lot more at stake than just the cost of a website update.
When we started out as an advertising agency providing Web Design & Adwords Management services on the Mornington Peninsula, we were staggered at how many business owners did not attach much importance to their website. Yet, they know that the volume of customer enquiries have dropped due to the decline in usage of traditional media.
But when you are ready to take action, who do you choose?
Here is mistake no.1: Why are you shopping around for quotes? Quotes will give you the cheapest guy / girl – not the best person to grow your business!
SEO & SEM (Search Engine Optimisation & Marketing) are ever-changing… Google releases regular algorithm updates which in turn affect the SEO effectiveness, which in turn affects website rankings. The science in creating Search Engine Optimised content is an experts’ art in itself. For instance, if your website copy is overloaded with “keywords” and “phrases” (once upon a time rewarded by Google with higher rankings), this practice can now be penalised by Google if it does not make for easy / informative or a pleasant reader experience.
How many non-mobile responsive sites are still out there these days. That too, is no longer just a visual issue; it is also a factor in ranking on mobile devices. The penalisation of non-mobile responsive websites from high rankings is now commonly termed “mobilegeddon”.
Yes; we do deal with all popular media; however, your benefits are how much better our formulae are!
- Your Valuable Visitors
- Interaction on Your Site
- What are the Gaps?
- Facts not Opinions
- What is in Place?
- How Do You Grow?
- Who Do You Choose?
- Fast Impact Options
- All Branding Services
- One Contact Point
- Circulating Your Brand
- Update My Dated Brand
SOME OF OUR WORK
form is nothing without function; we build it but we also promote & circulate it!
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Social Media Marketing | Google Adwords Management | SEO | Website Design | Logos | Photography | Videography