Marketing Agency Mornington Peninsula & Australia-Wide
Graphic & Web Design | Copywriting | S.E.O. | Google Adwords | Social Media | Photography | Videography
Mornington Peninsula | Melbourne | Australia-Wide incl. Tasmania
SERVICES SNAPSHOTMORE ABOUT US
At DowntheRoad we commonly call Advertising FUEL for Websites! Why? There are many business owners who believe having a website is enough to drive traffic to their business. It’s not. Popular search media now expect payment before they circulate your Advertisements in front of your target demographic.
Access to marketing tools makes no-one an expert. It is the same as going to a hardware store buying all the tools to build your own home. Unless you are a registered builder, you certainly will fail and, you might also be in strife for breaking some rules & regulations. Marketing is no different – you will get far better results utilising marekting experts.
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DowntheRoad-Marketing is run by two hands-on directors who, combined, have over 45 years’ Advertising Experience and many Corporate Advertising Awards between them.
Our ideal clients always choose experience and award-winning expertise over simply looking for the cheapest quote.
Whether we are offering you Digital Advertising Services; or setting up S.E.O. on your Website; or even assisting you with the co-management of your Social Media Marketing Strategies, everything that we do is geared towards your complete understanding & organised planning of your marketing. There are many reasons for that but the 2 main ones are:
(a) Plan your marketing and avoid reactive strategies. Reactive marketing means that you have to move from lower than where you are supposed to be and there’s a need to re-surface before moving into profit territory.
(b) Not planning your marketing means that requests are all “URGENT”. Urgent requests puts stress and unfair pressure on others. MARKETING PLANNING SHOULD OCCUR BEFORE DELIVERY IS REQUIRED. This gets you a better presentation and a better outcome, in many ways.
Historical Data: because we monitor & analyse the business performance of our marketing clients, every move we make on your behalf is based on facts; not guesses.
Everything that You Need!
SEO: Check. SEM: Check! Annual Online Directory: Check! On-Tap Consultancy: Check! Web Design Services: Check! Graphic Design Services: Check! Photography: Check! Videography: Check!
SEO & SEM (Search Engine Optimisation & Marketing) are ever-changing… Google releases regular algorithm updates which in turn affect the SEO effectiveness, which in turn affects website rankings. The science in creating Search Engine Optimised content is an experts’ art in itself. For instance, if your website copy is overloaded with “keywords” and “phrases” (once upon a time rewarded by Google with higher rankings), this practice can now be penalised by Google if it does not make for easy / informative or a pleasant reader experience.
How many non-mobile responsive sites are still out there these days. That too, is no longer just a visual issue; it is also a factor in ranking on mobile devices. The penalisation of non-mobile responsive websites from high rankings is now commonly termed “mobilegeddon”.
Stop. Have a think about how fast technology has evolved. This is the advantage that those who operated a business before and through 2005 have. We understand which new technology we now have and do not take for granted, how far we’ve come. If you’re in business and your website is not mobile responsive, you have a lot more at stake than just the cost of a website update.
When we started out as an advertising agency providing Web Design & Adwords Management services on the Mornington Peninsula, we were staggered at how many business owners did not attach much importance to their website. Yet, they know that the volume of customer enquiries have dropped due to the decline in usage of traditional media.
But when you are ready to take action, who do you choose?
Here is mistake no.1: Why are you shopping around for quotes? Quotes will give you the cheapest guy / girl – not the best person to grow your business!